Everyone wants to be successful in their business, right? But, there are a thousand ways to approach achieving that success. So, what is the #1 best way to add value to your product or service offering in your business? I answer that burning question in this video.

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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a brand strategy and design agency in the New York City metro area. He is an accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
“Change By Design”, Tim Brown http://amzn.to/2mTFDrz
“Imagine: How Creativity Works”, Jonah Lehrer http://amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd
“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX
“How To” by Michael Beirut http://amzn.to/2u9lnnh
“The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
“Art + Design” by Rex Ray http://amzn.to/2yLMRRT
“Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO
“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT

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