It’s pretty common job search advice to “build out a target company list” –but a lot of job seekers don’t understand what this means and how to do it.

Sarah Johnston of the Briefcase Coach breaks down how to practically build out a target company list using a hypothetical job seeker. This video walks you through how to organize your target company list, how to identify companies to include on your target list, how to use websites like Crunchbase and LinkedIn and how to make targeted outreach.

Websites mentioned:

Buy the spreadsheet used in the video:


Sarah Johnston is a former corporate recruiter and industry “insider” who got tired of seeing talented high-achievers get passed over for opportunities because they did not have the right marketing documents or know how to position themselves in interviews. She has relocated multiple times across the country as a “trailing spouse” and has had to execute job searches in completely cold markets (where she literally knew no one).

Sarah was named a LinkedIn Top Voice in the career space in 2019, named the owner of the “best resume writing firm for experienced executives” by Balance Careers and a “top follow” by JobScan in 2019 and 2020.

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